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frye

TBG CHALLENGE:

Elevate the FRYE brand as the singular leader and expert in its category as a fashionable luxury footwear company.

TBG STRATEGY

  • Facilitate editorial coverage in top tier publications.
  • Facilitate broadcast coverage in top tier programs and films.
  • Communicate the brand's authenticity and 150 year legacy.
  • Partner with A-list celebrities on projects and collaborations.